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LATEST ARTICLES
Impact of personalized decorations in the event experience
The events industry, this dynamic and constantly evolving sector, relies heavily on the experience offered to participants. From the stage manager to the scenographer, each professional knows that details make the difference. The atmosphere of a place is largely shaped by its decoration. Hence the importance of personalized decorations, which allow you to transform an ephemeral space into a...
From static to dynamic: the revolution of advertising screens
Advertising displays have always been the pillar of corporate communication. But in a constantly changing world, it is necessary to innovate. This is how digital signage has become the key to modern, adaptive, and impactful communication. The era of static: a bygone era Static displays have long dominated the advertising scene. Billboards, posters, banners… these tools have allowed companies to present...
The amazing journey of these entrepreneurs who succeeded without a degree or experience!
In the world of entrepreneurship, it is common to think that success is reserved for those with prestigious degrees and extensive experience in their field. However, there are many entrepreneurs who have proven that success is not necessarily linked to a degree or prior work experience. In this article, we will explore the amazing journey of these entrepreneurs who...
Eco-friendly marketing: opt for paper cups
Green marketing has taken a prominent place in a world that is increasingly aware of the environmental impact of our actions. Paper cups are presented as a sustainable alternative and are increasingly adopted by companies concerned about their ecological footprint. This transition towards more environmentally friendly solutions reflects a growing desire to promote sustainability in the field of marketing....
Influencer Marketing: How Big Brands Manipulate Your Purchasing Decisions
In today’s consumer landscape, brands are looking for new ways to reach their target audience and influence their purchasing decisions. Influencer marketing has become a popular strategy used by big brands to manipulate consumers and get them to buy their products. Using influencers and popular social media personalities, brands are creating partnerships and collaborations to promote their products in...
Discover a new type of escape game on disability
Disability is not limited to mobility impairment. It also includes several other pathologies such as visual impairment, memory disorders, or even sleep disorders. In this sense, each company can employ a disabled person within its team without even noticing it. To overcome this phenomenon, a disability escape game could be a solution to raise awareness among employees. The objectives of...
Goodies: practical tools for a better brand image
Every brand needs to have excellent visibility. Various marketing strategies can help achieve this goal. One of the simplest and most widespread is the use of promotional items. Functional items or gadgets of all kinds with brand insignia help to make an impression. Discover the thousand and one advantages of goodies. The benefits of promotional items for marketing Offering promotional items...
The secret strategy of companies to become essential on social networks!
In today’s digital world, social media plays a vital role in a business’s marketing strategy. Being present on social media platforms has become a necessity to reach a wider audience, increase brand visibility, and engage with potential customers. But how do some businesses manage to stand out and become key players on social media? Discover the secret strategy they...
What is web marketing for?
Marketing, web, communication strategy: all these terms are known to most people who are at least a little interested in digital and numerical communication. However, it can sometimes be complicated to find your way among all these synonyms. So, here are some indications and practical information to help you better understand what web marketing is, but also its usefulness....
Business: 6 tips to save on your packaging
Packaging is one of the most important aspects of a company's entire supply chain. It has a direct impact on the customer experience, but also on the cost of transport and storage. To save money, the company must develop a whole strategy for optimizing packaging. This includes, among other things, reducing voids, reducing volumes, and adapting packaging to the products...