To get your business off the ground and increase your turnover, you need to be often present in the market in which you want to operate. An event such as a trade fair or the Paris Fair is one of the best opportunities to make yourself known to consumers and stand out from the competition.
Presentation of the Paris Fair
This is an unmissable event for residents of the French metropolis that takes place at the Parc des Expositions de la Porte de Versailles. For this year, remember that the Paris Fair will take place from April 27 to May 8. So, it is now time to find out a little more and prepare yourself if you want to exhibit there, in particular to call on a Galis stand designer in Paris to find the best strategic place on the 220,000 m².
This event is a reference in terms of trade fairs and exhibitions for professionals in the fields of housing, gastronomy, decoration, crafts and leisure. It is an opportunity for consumers to have an unrivaled offer on a wide range of choices to beautify their home by making, decorating and redoing their interior.
Necessary preparations for exhibiting at a trade show or fair
Participating in this type of event can generate significant commercial benefits for you provided that you prepare your participation well..
Here are some essential things to take into account so that your presence is more effective in increasing your notoriety and subsequently, your turnover as well.
Make your booth a contact tool
To do this, you need to determine the best location to choose. For the Paris Fair, call on a Paris stand designer to explain and demonstrate the strengths and weaknesses of each location so that you can choose the most strategic ones where you can be noticed.
The ideal is to be in the main traffic areas. Also, focus on consulting your partners to see where they have decided to position themselves. As a result, you can easily set up your synergies if you are side by side. Also, remember to know the location of your competitors during the show so that you can prepare strategies to stand out from them during the event.
Arrange your stand, not only according to your budget, but also according to your needs. You can opt for a modular stand, a packaged stand or order a custom-made stand from a professional and experienced stand designer. This article is at your disposal to provide you with even more ideas when preparing your stand.
Remember to invite and communicate
Tell yourself that a professional event of this kind is successful when you have had the opportunity to meet your partners, your customers, your prospects and to generate a new target clientele. So do not hesitate to invite your contacts to come and visit you during the dates planned for the event.
During the trade show or fair, consider doing commercial activities to attract and retain the attention of your contacts. Offer gifts, present new products or services, organize competitions, business meetings or cocktail parties.
Otherwise, by communicating with professional journalists, you have the possibility of producing a press release or a press kit allowing you to make yourself even more known to the public.
